CyberGuide - Information Security and Cyber Risk Management

Designed Privacy

Doug Kreitzberg
1617 John F. Kennedy Blvd, Suite 2006
Philadelphia, PA 19103
[email protected]

About Designed Privacy:

Designed Privacy focuses on creating healthy digital behaviors that translate into real improvements in cyber risk. It’s flagship product, The PhishMarket™, is a turn-key security awareness program that combines phish simulations and micro-lesson nudges that leverage
behavior-design to create positive digital habits.

The annual PhishMarket™ behavior program, which leverages behavior design principles from Stanford, has shown to decrease phish susceptibility by 55% over industry average. It involves 3 key components that are fully implemented and managed by the PhishMarket™ team:

1. Micro-Lessons: Over the course of a year, employees take in a series of micro-lessons that focus on strengthening user’s defenses against the latest and most costly cybersecurity threats. Each lesson typically takes 2 to 4 minutes to complete on topics ranging from phishing, to digital hygiene, to behavioral and cognitive biases.

2. Phish Simulations: Our phish simulations are designed not only to test employees’ susceptibility to phishing scams, but to train them to identify and report potential threats to their IT team. What’s more, we use a scale system to increase the difficulty of the phish users see as they become better phish spotters.

3. Reporting: The PhishMarket™ provides ongoing updates on participation, cyber-awareness comprehension, and phish susceptibility in order to track progress and satisfy compliance requires.

At the root of it all, what sets Designed Privacy apart is that we view cybersecurity as a human issue. We focus on creating healthy digital behaviors in the areas of cybersecurity awareness, governance, IT management, and incident response.

Survey Answers

Target Client Size
0 to $250 million
Does US business in
Northeast, Southeast, Midwest, West, Southwest
Does international business in
Primary Service Offering
Pre-Breach Cybersecurity Software Provider
Number of employees
0 to 50
Company Founded
What is your annual revenue?
Less than $25 million
How often do you recommend clients perform network security assessments/penetration tests?
Every two years unless the environment or circumstances require a more frequent assessment.